B-F releases Colección de la Casa tequila

Brown-Forman Travel Retail and Tequila Herradura have released the first in a series of small-batch tequilas, Colección de la Casa, Reserva 2012, Port Cask Finish.

Each year, a new tequila will be released that “will offer consumers a one-of-a-kind experience”. The inaugural product, Colección de la Casa, Reserva 2012 is a port cask finished reposado tequila that has acquired its complex body and smooth taste from resting in two different types of oak casks.

Crafted by master distiller Maria Teresa Lara, Casa Herradura uses the finest blue agave, traditional production methods and a proprietary fermentation from naturally occurring wild yeast to create a top quality tequila.  The tequila is then rested in medium-char American oak casks for 11 months and then transferred to hand-selected vintage port casks from the Duoro region, Portugal, for an additional two months of aging. The double-maturation process accentuates the notes of cooked agave, increases complexity and delivers a nose of dried fruit and ripe plum infused with hints of cinnamon, caramel and chocolate.

“Colección de la Casa is part of our longstanding exploration to innovate within the category and it fills a niche for tequila aficionados looking for something truly unique to add to their collection,” said David Page, trade marketing manager, Brown-Forman Travel Retail. “We are excited to offer this new addition that complements Herradura’s heritage and expertise in crafting the finest tequilas for more than 140 years.”

“The first of our innovative barrel finish concepts, Port Cask Finish, complements Tequila Herradura Reposado’s award-winning taste profile while adding a new dimension of flavour. The result is a perfectly balanced blend and a new style of tequila,” adds Maria Teresa Lara.

Colección de la Casa will be available in travel retail outlets this summer. A limited quantity will be available in Mexico. Only 2,000 cases are available with a suggested retail price of US$89.99/75cl bottle.

22 April 2013 - Felicity Murray