New print process offers ready mixed pallets

Following the development of a new print technology by the global canmaker Rexam in South America in July last year, Rexam is now launching the printing process globally.
 
This latest patent pending technology, called Editions*, allows Rexam to produce eight to 24 designs of the same label simultaneously on a single pallet. This enables several designs to be delivered to a single filling line, creating increased marketing opportunities for brands and improving efficiency as the designs are already mixed on the same pallet.

Dr Lisa Carroll, director of technology at Rexam, says of the development: “The idea was born by our label specialist in South America, João André Boas who showed great intuition and tenacity in developing the process. Editions* will enable our customers to create, personalise and maximise their brand promotion to consumers and explore variety by using names, landscapes, silhouettes and even high definition images. All of this on one single pallet that ultimately results in variety in the multipack delivered.”

Editions* can be adapted for all can sizes.

26 April 2013 - Felicity Murray