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Ballantine’s unveils new golf design bottles

Ballantine’s has marked the sixth year of its championship golf sponsorship in Asia with a limited edition bottle design for its 17 and 21 year old blended Scotch whiskies.

The new design features a symbolic image of a golfer and the Ballantine’s ‘B’. The brand’s premium image is enhanced through the gold foiling of the logo and text, which are printed directly onto the glass, and the rigid box structure, which differentiates the pack from the standard carton. In another nod to the golfing world, the 17year old expression is presented in green, while the cream colour of Ballantine’s 21 year old uplifts its prestige positioning.

Ballantine’s Championship – one of Asia’s most prestigious golfing events – took place in South Korea last week. Since the inaugural event in 2008, the Ballantine’s has produced Championship Blend and Golf Limited Edition packs, to differentiate the occasion from other golf events and give consumers the opportunity to “bring home the spirit of the event”.

Golf’s origins can be traced back to the 15th century on the East Coast of Scotland. Just a short distance away in Edinburgh, George Ballantine founded a small grocery business in 1827 to cater for the needs of an exclusive clientele.

Peter Moore, Ballantine’s International Brand Director, says: “We are very proud of our links to golf and to be a part of such a prestigious tournament once again. The consistently outstanding quality of Ballantine’s combined with our golf associations have clearly left a favourable impression on our customers, so we are confident that these special limited editions will be well received by whisky collectors and golf fans around the world.”

The Ballantine’s Golf Limited Edition packs are available in limited quantities with prices varying across different markets. In Travel Retail Asia Duty Free there is an RRP of US$75 for the 17 year old edition, and the 21 year old edition will retail from RRP US$123.

1 May 2013 - Felicity Murray