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Exclusive Chivas for First Class travellers

Pernod Ricard Gulf is offering First Class travellers in Dubai International Airport the chance to own a limited-edition bottle of Chivas Regal 25 Year Old, each personally signed by Master Blender Colin Scott. Only 250 bottles are available exclusively to purchase in the Dubai Duty Free retail area located in the First Class Lounge in the newly built Concourse A.

Colin signed each bottle during his recent visit to Dubai, on the occasion of the Chivas Legends Dinner. Every bottle has an exclusive tag and comes with a complete wax-sealed letter from Colin. he bottles are showcased in a distinctive unit along with a special plaque which commemorates the collection.

Concourse A, which is dedicated to the Emirates Airlines A380 fleet, opened in January 2013 and includes a further 8,000 square metres of retail space for Dubai Duty Free, bringing its total retail footprint at Dubai International Airport to 26,000 square metres. The new First Class lounge has its own Dubai Duty Free retail shop offering exclusive, high-end propositions to its guests, including the exclusive Chivas Regal 25 Year Old bottles.

Colm McLoughlin, executive vice chairman of Dubai Duty Free said: “Having a retail offer in the First Class lounge is a first for Dubai Duty Free and provides us with the ideal opportunity to feature high-end and exclusive products, such as the limited edition Chivas Regal. We were happy to work with the Pernod Ricard Gulf team to ensure that our customers can avail of this unique offer.”

Michalis Papaioannou, marketing director at Pernod Ricard Gulf, comments: “Responding to passengers’ desire in having access to limited editions, we worked together with Dubai Duty Free and made available a very limited quantity of Chivas Regal 25 Year Old bottles personally signed by Colin Scott. They are perfect to appreciate in good company with friends or offer as a special gift.”

The limited edition Chivas Regal 25 Year Old bottles will retail for US$280.

8 May 2013 - Felicity Murray