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Russian Standard commences £7m ad campaign

Russian Standard Vodka has begun a TV advertising campaign in the UK. The significantly increased advertising will see the vodka feature in a series of high impact slots across key channels from May to July.

The campaign is part of an integrated £7 million summer support programme, which includes a series of onsite activations around two of the UK’s biggest music festivals, Lovebox and Wilderness.

"We're about to launch the next 12 months strategy and the first part of that strategy is taking place in July and August. This additional television budget is an exercise in increasing brand awareness in advance of the global communications campaign.

“The ‘Vodka as it should be’ advertising is a ‘sensual journey of discovery’, conveyed through a series of dramatic close up shots taken by director Howard Greenhalgh and his team.”

My Agency were responsible for the advertising creative  and John Ayling & Associates handled the media buying.

23 May 2013 - Felicity Murray