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Last LIWF at ExCeL is declared a success

Although about 25% smaller than in 2012, this year’s London International Wine Fair,  held last week and the last to be located at ExCeL, was pronounced a success by the organiser and the exhibitors. The move to start the three day show on a Monday also proved successful with over 4,000 visitors attending on that day, and early indications are that this will be repeated next year.

Visitor numbers topped 10,200, exceeding Brintex’s target of 10,000 for this year – a reduced target in line with exhibitor numbers. 

Ross Carter, event director, commented: “there is no doubt that 2013 has been the most challenging show to date and it is no secret that there were setbacks earlier this year when a handful of key exhibitors pulled out.  Having said that, many companies who did exhibit reported a very rewarding Fair and a good number of companies who have not had a presence over the last three years have either committed to, or made positive comments about, a return next year.  We could feel the renewed energy and optimism over the last three days and a sense of excitement over the return to Olympia next year.”

Exhibitors agreed with Carter:

"Best show ever! Great to have such good focus on attendees, and we have had many words of support from our customers and suppliers. We are already looking forward to 2014.” Bill Rolfe, founder/owner, 10 International

“We are delighted to be here.  We have found it truly valuable seeing an excellent range of customers and we are really looking forward to next year and all the exciting plans ahead.” Dan Townsend, general manager UK & western Europe, Treasury Wine Estates

“It has been fantastic, the best fair ever for us. We are here for the independents and we have seen a lot of key customers.” Pippa Woods, MD, Seckford Agencies

“I think it has had a good atmosphere.  It has felt more intimate and busier and I am pleased with the quality of visitors and the chance to connect with them. I am so pleased that Brintex has supported us with such a premium site – it has really worked for us. I look forward to Olympia next year.” David Cox, CEO, The Benevolent

“It has been brilliant. The quality has been the best ever and we are extremely happy.” Robin Copestick, MD, Copestick Murray

“It has been really busy, and we have been flat out since Monday morning.  It has been as good if not better than other years.” Sally Mills, account manager, Copestick Murray

“The UK is one of the world’s largest wine markets and the LIWF is a great way to showcase why wine is such an important economic and social contributor to the UK. The WSTA valued the opportunity to meet with so many of our members and those involved with the trade more generally at LIWF 2013. We look forward to next year's event at Olympia." Miles Beale, CEO, WSTA

“If you are not here, you’ve missed out.” Rob Buckhaven, Torres brand manager

The show will return to Olympia next year as the London Wine Fair with a renewed focus on the UK market including dedicated sections for bulk and boutique wine importers.  £30 million has been invested in Olympia in recent years, giving improved logistics, floor space and air-cooling.  The London Wine Fair will run from Monday, 2nd June to Wednesday, 4th June 2014.

27 May 2013 - Felicity Murray