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anCnoc releases third Peter Arkle pack design

A competition has been launched by the Knockdhu Distillery to celebrate the third limited edition release of its anCnoc Highland single malt Scotch whisky featuring Peter Arkle illustrations.

The striking and distinctive packaging from the New York-based Scottish artist takes its inspiration from the thick, brick walls of the distillery’s dunnage warehouses.

The internationally-acclaimed illustrator said: “I have loved working with anCnoc and am very proud of our latest limited edition. The distillery at Knock is such a great place and I had a fantastic time visiting there. This particular illustration for me really shows a complex thought in a very simple way. On one hand it's just a drawing of the bricks that make up the walls of the distillery and the warehouses with a yellow sign stuck on. But, on the other hand, those bricks are so old and so soaked with the essences of anCnoc –absorbed over the years – that they are not just any old bricks. They are bricks with real character and history. And the sign is there to remind people that anCnoc is not something you can take for granted. One must handle something remarkable with care."

The liquid has anCnoc’s signature honey and lemon notes and has a spicy taste with notes of citrus, sherry and dark chocolate.

Strictly limited to only 1000 cases, this limited edition will be available online and through specialist retailers in the UK as well as across the globe in the USA, Germany, Russia, Japan, Taiwan and Canada.

To mark this unique collaboration, anCnoc is offering 10 fans the chance to win a personally illustrated bottle of anCnoc in a Twitter contest. By Tweeting in a picture of how they enjoy their whisky, 10 of the entries will be chosen by Peter and hand-drawn before being transposed onto a label and tube of anCnoc.

Gillian Gibson, brand manager for anCnoc, said: “anCnoc has long had a close relationship with visual art and we are delighted to not only be continuing with this fantastic series with Peter which we are sure will become instant collectors’ items like its predecessors, but that we can also offer truly personalised art with a mighty fine dram with our #youranCnoc campaign.”

The campaign, called #youranCnoc, will go live on June 17th when people all over the world will have a single day to Tweet in their perfect way to enjoy a dram of anCnoc – whether that be at the beach, by a roaring fire with a dog or looking at the countryside from their window. One of the 10 winners will be flown to New York to meet Peter and be presented with their personalised bottle.

Peter added: “I have been so inspired designing for anCnoc and I’m really excited for people to get the chance to be inspired themselves and have their own personal anCnoc moment immortalised onto their very own bottle. It’s such a fun opportunity.”

28 May 2013 - Felicity Murray