Ardagh’s designers were also able to keep the bottle’s weight down to a very respectable 205g, and make sure that its manufacture at the company’s Bad Münder plant in Germany proceeded smoothly and to deadline.

“Consumer research showed that our customers would favour glass packaging for this particular range of beers, and the creation of a distinctive shape and styling has proved very successful in the market,” said Thierry Krombach, marketing director at Bofferding.

The Brasserie Nationale Bofferding is the result of the merger between two family-owned breweries, with the oldest one established in Luxembourg in 1764.Over the centuries, and on account of a long-term strategy based on beer of “impeccable quality”, this small business has grown into the Grand Duchy of Luxembourg’s leading brewery.