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Beluga Noble Russian Vodka launches in UK

Beluga Noble super-premium Russian vodka in its distinctive and stylish bottle will make its UK debut at Royal Ascot’s Bessborough Restaurant this June. The brand has taken an associate sponsorship as the exclusive pouring vodka for the five race days.

Race goers will be able to enjoy a range of cocktails and a “never experienced before Beluga extravaganza”. The five-course restaurant menu includes The Beluga Bubble - a delicate bubble encapsulating a vodka shot that gently bursts in the mouth, plus a Beluga sorbet.

Beluga Noble cocktails will be poured in the Parade Ring Restaurant and ultra-premium Beluga Gold Line will be served in the Caviar House and Prunier Restaurant on Level 4 of the Royal Enclosure.

Additional global partnerships have also been secured, including activity with Christie’s, Sotherby’s, Miami Art Basel as well as Venice Biennale and will be rolled out over the coming months.  The Christie’s partnership will be activated in the UK in June with Beluga sponsoring ‘The Russian Summer Party’ exhibition hosted in London. 

Made from malt spirit and water from Siberian springs, Beluga claims the vodka’s “distinctive smooth and subtle taste” comes from a recipe that “combines ancient tradition with an innovative production process”.

Beluga claims an 87% share of the vodka market in Russia.  Beluga Noble RRP: £36   Beluga Gold Line RRP: £115

29 May 2013 - Felicity Murray