Hayman Distillers relaunches gin range

Hayman Distillers, the English gin distiller, is relaunching its range of Hayman’s Gin to coincide with its 150th anniversary and better emphasise its history as a family gin distiller dating back to 1863.

The new-look range, designed by Cook Chick, features an updated logo, new labels and a new bottle design based on a bespoke family bottle from 1947 discovered in the brand’s archives. The new bottle produced by O-I Glass has distinctive broad, angular shoulders and strong embossing above and below the front label which reads: ‘Hayman Distillers. Family Gin Distillers since 1863, England.’

The typography for the new logo is a hand-drawn, influenced by the Victorian era when gin experienced its first resurgence. The coat of arms is based on the Hayman coat of arms and features a cat holding juniper sprigs. Its copper accents allude to the copper stills of gin production while the bright blue colour gives it a contemporary feel.

Hayman’s produces a range of six different styles from the gin family which follow the evolution and history of gin over the last 150 years. The new branding will feature immediately on the core range of Hayman’s London Dry Gin, Hayman’s Old Tom Gin and Hayman’s Sloe Gin as well as Hayman’s Royal Dock Navy Strength. The rest of the range, including Hayman’s 1850 Reserve and Hayman’s Gin Liqueur will follow shortly afterwards.

Hayman Distillers is now run by the fifth generation of the Hayman family, James and Miranda Hayman. James Hayman, Hayman director, says: “2013 is a landmark year for Hayman’s. This is a chance for us to celebrate 150 years as family gin distillers and give the brand a more modern feel while highlighting our rich heritage.

“The new range uses one bottle design and the labelling on each of the new bottles gives them their own identity while the overall design provides a unified family feel and connection. We are really excited about celebrating our 150th year and have a series of other activities planned to ensure Hayman’s continues to be at the forefront of English gin distilling.”

RRP for Hayman's London Dry Gin £21.00; Hayman's Sloe Gin £19.50; Hayman's Old Tom Gin £23.50; Hayman’s 1850 Reserve Gin £26.00; Hayman’s Gin Liqueur (50cl) £19.90; Hayman’s Royal Dock Gin £26.25.

Haymand Gin is distributed in the UK by Love Drinks.

4 June 2013 - Felicity Murray