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Redesign for two Auchentoshan expressions

This month, Auchentoshan, Scotland’s only triple distilled single malt Scotch whisky, will see new packaging designed by Stand, Glasgow, for its core brands - Auchentoshan Three Wood and 12 Years Old.

The refresh, which takes inspiration from the successful travel retail range launched in 2012, aims to highlight Auchentoshan’s premium qualities and increase stand out on shelf. The new pack will also educate the consumer about Auchentoshan’s unique triple distillation process, wood maturation and tasting notes.

The cartons, supplied by Chesapeake in East Kilbride, feature illustrations to bring to life the story of the whisky. Auchentoshan’s premium quality and brand heritage is reflected in the prominence of 1823, the year of the brand’s establishment, and the bronze foiling that highlights the three copper stills used in the distillation process.  

The distinctive and bespoke shape of the Auchentoshan bottle will not change but the bottle label, produced by John Watson & Company in Glasgow, now features the expression name in a white stylised traditional font that stands out against a dark grey background.

Jennifer Meenan, Auchentoshan brand Manager says, “We are delighted with the new pack design and feel it will provide consumers with a greater understanding of how we make our whisky, and most importantly, how it will taste. The introduction of illustrations on pack is new for Auchentoshan and we feel it brings to life the story of this wonderful triple distilled single malt whisky”.


7 June 2013 - Felicity Murray