Antica Sambuca gets premium new bottle design

Italian producer Rossi D'Asiago is launching a new bottle design for its Antica Sambuca at Vinexpo, Bordeaux, June 16-20

The new glass bottle is enriched with a decoration in relief that embraces the label and extends to both sides of the bottle, giving the product an higher overall perceived value – as well as all-important grip for bartenders.

The label is printed using a process that gives a metallic effect that further illuminates the bottle and its premium positioning.

Developed by the company with the support of the Italian creative agency Claim Brand Industry, the decoration is inspired by Art Deco but viewed in a glamorous and contemporary style.

The company's main objectives are to strengthen the position of Antica Sambuca as a premium product, as evidenced by the several awards achieved for its quality, and ensuring maximum shelf standout without losing its identity and recognisability.

Antica Sambuca is now available in 50cl and 100cl sizes to allow the brand to enter into new distribution channels, such as the duty free and travel retail market.

The new bottle design will be launched next week at Vinexpo. Hall 3, stand U386.

11 June 2013 - Felicity Murray