Vodka liqueur with Moscato launches in NY

Smoke is a vodka-based liqueur infused with pineapple, coconut and Moscato. It is a blend of two of the most popular trends in the spirits industry today – ready-to-drink vodka-based cocktails and Moscato, the fastest growing wine category in the US. It comes stylishly packaged for the youth market in a champagne-style bottle with a striking frosted white full-body sleeve. 

Smoke brand spokesperson, Zev Norotsky, comments: "SMOKE is poised to quickly become a spirits leader because of its taste, packaging and innovation.  It will thrive from its premium positioning as a lifestyle brand and as a product that celebrates luxury and status.  Smoke was born from a deep understanding of the rich cultural narratives that influence our lives from the streets to the suites and beyond, which is evident in our ability to combine two popular consumer favourites into one sophisticated ready-to-drink cocktail." 

Smoke Drinks says “the trend of ready-to-drink (RTD) cocktails is showing no signs of slowing down in the US.  Pre-mixed bottled cocktails represent about 55% of the overall ready-to-serve category, making up approximately US$1.2 billion of the total market share. US sales of Moscato jumped a whopping 70% between 2011 and 2012 and ‘millennials’ (teenagers) make up 46% of Moscato drinkers.”

Distributed by Southern Wine & Spirits, SMOKE is 26%abv (52 proof) and is available in 75cl (US$29.99 SRP) and 50ml sizes. Hitting high-profile bars/restaurants and retail stores in the tri-state area this month, the launch will include a national multi-media campaign spearheaded by celebrity affiliations and product seeding, as well as social media, brand collaborations, and on/off-premise activations and events.

28 June 2013 - Felicity Murray