Strathisla 12YO pack is redesigned

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has unveiled a new, modern logo and bottle design for its award-winning Strathisla 12 Year Old single malt whisky to maintain the brand’s relevance in today’s malt market.

The new packaging combines the brand’s heritage with a fresh, modern design and is now available in more than 25 markets including the UK, Spain and Asia Duty Free, with the RRP of £40.49 or US$49.99.

Made from clear glass with a thick, solid base and wide pouring neck, the bottle has a recognisable malt feel that draws attention to the quality of the whisky. The brand’s new logo features on the label as a stylised image of what makes Strathisla the most recognisable distillery in Scotland – its distinctive twin pagodas.

Nikki Burgess, international brand director for Chivas Brothers’ malts portfolio, says: “We are confident that the fresh approach for Strathisla, an example of Chivas Brothers’ continued commitment to innovation, will attract both adventurous and established whisky drinkers to the brand and the wider Chivas Brothers portfolio.”

The redesigned bottle is available in both 70cl and 1litre formats in a luxury gift box.

17 July 2013 - Felicity Murray