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McCann is made marketing director for Olmeca

Pernod Ricard has appointed Lisa McCann as marketing director for Olmeca Tequila. Lisa McCann joins the team in August from Pernod Ricard USA, where she has spent two years as brand director for Malibu.

Pernod Ricard has also announced that Michael Kaller has left the company after eight years. Kaller joined Olmeca in 2005 as regional sales and marketing manager and swiftly progressed to international marketing director in 2006, before being appointed international brand development director in 2011.

McCann has worked for Pernod Ricard for 13 years, joining the company as a brand ambassador on the Jameson Graduate Programme in 2000. Subsequent roles within Pernod Ricard have included on-premise director for Absolut and senior brand manager for Malibu.

Olivier Fages, International VP of Olmeca Tequila, said:  “We are delighted to be welcoming Lisa to the Olmeca team, particularly at such an exciting time for Olmeca and the Tequila category in general. We see great potential for our brands globally in the coming years and with Lisa’s ability evident from the great success that she has achieved in her previous roles, we are sure that her wealth of marketing experience will contribute towards Olmeca’s continued growth.

“I would also like to take this opportunity to thank Michael Kaller for his commitment and passion for the Olmeca brand over the last eight years. He has been instrumental in making Olmeca the No. 1 Tequila in emerging markets* and the whole team and I wish him the best of luck in the future.”

*Olmeca is the No.1 Tequila in emerging markets by value (IWSR 2011)



29 July 2013 - Felicity Murray