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ButterflyCannon creates RedLeg rum design

Brand design agency ButterflyCannon has created a brand identity and pack design for RedLeg, a Caribbean spiced rum infused with Jamaican vanilla, ginger and spices.

RedLeg’s design captures the brand’s ‘laid back’ Caribbean spirit; casual, chilled and totally ‘irie’. An attitude shared by the brand’s friendly little symbol - the red legged hermit crab - a native of the Caribbean coral reef whose scarlet legs protrude from its tiny shell and appear to have caught a little too much sun. A likeness that didn’t go unnoticed when the pale, rum-loving, immigrants arrived from Scotland in the 17th Century and suffered from the same sun burn issues, their descendants still known today as the Red Legs.

“We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings!” Don Goulding, CEO Blavod Drinks.

RedLeg is available globally as from this month.


2 August 2013 - Felicity Murray