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Packaging Innovations London show preview

Those working in drinks industry will have plenty to see at Packaging Innovations London this October. The show, which returns to the Business Design Centre on October 1-2, is set to be bigger than last year, with 165 exhibitors, and a programme of 'learn shops', seminars and debates.

Visitors head to the show to be inspired, discover new concepts and talk to suppliers from right across the packaging supply chain. That’s what attracted major brands such as Bacardi Global Brands, Harrods and Waitrose last year.

For brands road testing new concepts, Firstan Cartons is showcasing its new mock up services which help all marketing and packaging professionals visualise a product in its packaging prior to launch.

Innovia Films will demonstrate its collaboration with Sappi Europe. By combining their respective compostable substrates, Innovia Films’ NatureFlex and Sappi’s Algro Nature, the end result is a compostable high performing material with an alternative combination of technical properties that meets the EU Packaging Directive coming into force in 2014.

Mirri and Smurfit Kappa have also teamed up, to produce a premium board - MirriNor - balancing Smurfit Kappa’s knowledge of corrugated packaging, with Mirri’s world-leading experience of metallic paper and board. MirriNor (pictured left) can be used across a range of markets, including point of sale, multimedia, gifts and packaging. MirriNor has been created into a new sample whisky box, which will be demonstrated at the show, showing off the stunning metallic effects when working with MirriNor.

Berry Place will be showcasing its unique metal box, which it helped create for Belvedere Vodka. The clever design means the container doubles as an ice bucket once the 992 mini-bottles of vodka are removed.

The Alexir Partnership has teamed up with Ennstal Milch to launch the Cartocan (pictured left) into the UK market. The Cartocan is the first and only cylindrical packaging format made from carton board to be filled aseptically with liquid and have an extended shelf-life of up to 12 months unchilled. This ‘environmentally friendly’ alternative is aimed at premium products in the drinks industry, covering all sectors other than carbonated.

To keep up with latest issues and trends there will be an array of free-to-attend learnShops seminars, spanning every aspect of packaging and delivered by world-class industry experts.  These include Stephen Pugh, head of the food labelling, food policy unit at Defra, who will be giving an insight into Defra’s thinking and government policy on food labelling. As well as world-class industry experts from brands such as Bacardi, Miracle-Gro and Andrex, just to name a few.

The BIG Packaging Debate, inspired by BBC Question Time, will see a panel of packaging professionals debate the topic ‘Online sales will kill packaging design’, at 15:30 on Tuesday 1st October.

Packaging Innovations London is co-located with Luxury Packaging and the Brand & Design Village, featuring all the latest packaging designs, solutions, trends and developments. The Contract Pack area of the show also provides the perfect place to meet professional outsourcing partners.

This year’s show is more international than ever before, with major names from the US, Hong Kong, Belgium, Germany, Spain, Italy, France, Switzerland, Sweden, Poland and the Netherlands, including Neenah Paper, Glamour Box, Knoll Prestige Packaging, GMUND, Dapy Paris, Texido, Favini, and Bandall International, ensuring that the range of products, ideas and innovations on offer to attendees is bigger and more inspirational than ever before.

Commenting on the growing international stature of the exhibition, Alison Church, the show's event director, says: "London is known as a marketing and design hub, a central point where developments for many of the world's most famous brands begin. It is also the luxury brand capital of the world. Our show taps into that by being the only event that brings together the top decision makers working in these areas under one creative roof.”

The Lions’ Lair Quest

A bottle made of cardboard, a new business service, micro-LED packaging and a paper cushioning system are the products being pitched at this year’s Lions’ Lair competition.

Lions’ Lair, where the bravest exhibitors pitch their most pioneering products to a panel of fierce packaging experts, will be taking place on Wednesday 2 October from 13:30 in the Keynote Theatre.

This year the Lions’ Lair judging panel includes: Paul Day, Packaging Technologist at Neal’s Yard Remedies; Josh Brooks, Brand Director at Packaging News; Robert Opie, Founder & Curator at the Museum of Brands; and Tom Keeling, Lead Designer at Manchester United Football Club.

Hoping to dazzle the judges will be DAPY Paris (stand E9), with its luxury box packaging made for Dom Pérignon. The lighted pulsar box containing 1280 micro-LEDS illuminates the brand for display purposes - but will the judges think it’s a bright idea?

Long-life carton manufacturer SIG Combibloc (stand VG8) will be stepping into the ring with the first ever bottle made of cardboard. Its new innovation ‘Combidome’ combines the best features of a bottle, but with all the benefits of a carton pack. Its shape, stability and smooth pouring action look set to impress!

Design Activity (stand BG12) is hoping to wow the judges with its new business service, Launch Pad, designed for small companies, or ones with limited resource.  Design Activity hopes to elicit the feeling that we could all be at the start of something big, if only we are given the opportunity to source with the right branding and packaging design expertise.

EasyPack (stand D17) will be pitching Spiral Pro, which uses Easypack’s patented technology to deliver high volumes of void fill paper packaging in seconds. The 100% recycled paper offers great protection for products of all shapes and sizes, across a range of industries. The new automated dispenser is slim-line to fit into almost any packaging unit and takes only moments to install


29 August 2013 - Felicity Murray