New look for Amigos tequila flavoured beer

The fastest growing tequila flavoured beer on the market*, Amigos, has unveiled a new-look embossed bottle produced by Ardagh Group as part of a wider investment campaign that's already seen the brand sponsor ITV2's hit new comedy, Plebs.

The new eye catching 330ml bottle brings the unique Aztec brand identity directly into consumer hands and is expected to further accelerate Amigos' impressive rate of sale.

Amigos Tequila Flavoured Beer is experiencing triple digit growth in both the on and off trade markets, and to capitalise on this excellent performance, Global Brands has worked with Ardagh to revamp the bottle with embossed Aztec patterning and a 360° label.

Simon Green, marketing director at Global Brands, comments: "Increased consumer demand for products that offer new drinking experiences and refreshment has made Amigos the trade's fastest growing tequila flavoured beer. The brands that continue to invest and innovate are the ones that will succeed, and our new bottle with its striking design strengthens Amigos Tequila Flavoured Beer's quality credentials, while enhancing the synergy with all wider brand communication."

*Volumes +205% (Nielsen 2012)

9 September 2013 - Felicity Murray The Drinks Report, editor