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Arniston Bay launches low alcohol infusions

Arniston Bay Wines has released two wine-based ‘taste infusions’ – the Arniston Bay Graviola and Passion Fruit Infusion and Arniston Bay Mint Aloe and Lemongrass Infusion. 

The Arniston Bay Wine Infusions are the latest addition to the Arniston Bay range of wines produced by Stellenbosch Vineyards.  

Bottled with convenient screw-cap closures, the lightly spritzed infusions are refreshing and fashionably low-alcohol at only 5.5% abv. Infused only with natural flavourings and using no artificial colouring, the packaging of these eco-friendly Infusions is also 100% recyclable.

Presented in shrink-wrapped 750ml bottles, they are targeted at aperitifs, picnics, poolside sipping and parties, served in a big wine glass with crushed ice, or very well chilled from an ice bucket.

These wine-based taste infusions will be available at select retail outlets thoughout the UK and South Africa and located in the ‘wine’ or ‘light wine’ sections. Easily visible in store with their distinctive packaging and striking display stands, they retail for approximately R44/£4.99 per bottle. Also available at Welmoed Tasting Room in Stellenbosch.

The new drinks were born out of a response to the market demand for a premium-end infused wine-based product. They are positioned in the low-alcohol wine sector, as opposed to the ‘ready-to-drink’ category, catering for curious wine-drinkers wishing to embark on a ‘taste adventure’ in their pursuit of something different. With the increased popularity of low alcoholic beverages, Arniston Bay Wines has sought to align itself with this market trend as well. 

The lifestyle-driven product is modern, chic and refreshing. The convenience of the wines – with their immediate drinkability and screw-cap-type closure (namely Roll on Pilfer Proof, the shorter version of the conventional screw-cap) – is particularly enticing, given the demand for immediate gratification in this fast-paced world.

In keeping with the global trend of eco-friendliness, the graviola and lemongrass tastes are natural with the remaining components being ‘Nature Identical’

Launch competition

In South Africa, Arniston Bay Infusions have a neck collarette launch competition on offer, where consumers can enter via sms and stand a chance to win one of ten Arniston Bay Infusion hampers.

10 September 2013 - Felicity Murray The Drinks Report, editor