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X-Rated Fusion Liqueur has become tropical

Campari America has announced that its X-Rated Fusion Liqueur, the spirit known for being pink, is now also available in yellow with a new tropical flavour, called Tropix.

Tropix is a bright yellow exotic blend of ultra-premium French vodka mingling with pineapple and coconut to create a “sensuous, sweet taste that can be savoured year round”. Tropix follows in the footsteps of the original X-Rated Fusion with a vibrant, fruitful taste, but instead of being pink, it dons a new electric yellow hue that is anything but mellow.
Coconut and pineapple flavours have seen massive growth in the food and beverage market recently with USA Today declaring for 2013 “the hottest food trend this year: all things coconut.” Embracing these beloved flavours, Tropix infuses rich coconut with juicy pineapple, creating a sexy, tropical flavour that is the perfect complement to any cocktail occasion.
“Maintaining the colourful yet sophisticated X-Rated Fusion Liqueur character, Tropix is designed to appeal to women and at only 81 calories per 1.5 ounce serving, it is an easy to mix and low-calorie spirit for all occasions,” says Kathleen Schuart, senior marketing director, X-Rated Fusion Liqueur.

Signature cocktails:

Tropix Coco Fizz
2 oz Tropix
1 oz Coconut Water
2 oz Club Soda
Mix Tropix and coconut water over ice in a rocks glass. Pour club soda over and stir.
Tropix Breeze
1 oz Tropix
1 oz Skyy Vodka  
1 oz Pineapple juice
Shake together with ice in a shaker. Strain into a shot glass.
Tropix will be available from this month September in 375ml (US$16.99), 750ml (US$24.99), and 1L (US$35.99).

16 September 2013 - Felicity Murray The Drinks Report, editor