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Coffee liqueur with a devilish surprise

Campari America has launched Cabo Diablo, a blend of coffee liqueur with Cabo Wabo blanco tequila.

Cabo Diablo will launch in select markets, including New York, New Jersey, Connecticut, Massachusetts, and Wisconsin, just in time for Halloween. The bottle, which features a colour-changing label that reveals a ‘devilish’ surprise once chilled, will retail at $22.99 per 750 ml.

Cabo Diablo delivers sweetness and a silky body with notes of rich roasted coffee, vanilla and chocolate thanks to its coffee liqueur base made with high quality Arabica beans. This is accompanied by a kick from the 100% blue weber agave Cabo Wabo blanco tequila with has added notes of honey and pepper.

“Cabo Wabo Tequila was founded by famed rebel rocker Sammy Hagar so we wanted to make sure we captured his devilish, no-holds-barred, fun-loving attitude in Cabo Diablo,” says Kathleen Schuart, senior marketing director, Campari America. “With Cabo Diablo we take the popular coffee liqueur category and body slam it with a kick of our gold medal-winning blanco tequila that will make all other shots pale in comparison.”

The 35%ABV Cabo Diablo is currently available in limited release in New York, New Jersey, Connecticut, Massachusetts and Wisconsin in 750mL (US$22.99).

1 October 2013 - Felicity Murray The Drinks Report, editor