New Stoli bottle designed for nightlife

Stolichnaya vodka is launching a Stoli Night Edition, a limited-edition glow-in-the-dark bottle that comes to life at night.

In the daylight, Stoli Night Edition appears to be bottled in a minimalistic, frosted glass vessel that is simple and reserved. The front label has a subtle, almost hidden pattern that absorbs the energy of light throughout the day.  When the lights go out, the exclusive bottle releases a radiant pattern using special glow-in-the-dark ink.
 
“Those who enjoy the passion and excitement of nightlife are the ones who’ve made Stolichnaya what has been for more than 75 years – and still is – today,” said Val Mendeleev, CEO, SPI Group. “Stoli Night Edition is a truly original celebration of this nocturnal spirit, and we can’t wait to share it.”
 
Stoli Night Edition, available in 70cl, 75cl, 1L and 1.5L sizes, will be showcased in select markets this autumn, leading up to the global launch at the Tax Free World Association (TFWA) World Exhibition in Cannes, the world’s largest duty free and travel retail event, at stand D3 in Blue Village from October 20-25.

9 October 2013 - Felicity Murray The Drinks Report, editor