Luxe Pack Monaco show preview

This month sees the 26th edition of Luxe Pack Monaco at the Grimaldi Forum from 23rd to 25th October 2013.

This international trade fair for creative packaging is an excellent trading platform for all packaging professionals and for luxury brand decision makers to find ideas, contacts and new suppliers. The show continues to grow and this year a record 400 exhibitors will be present. Among them, 32 companies are exhibiting for the 1st time i.e. 8% of the total, 6% of the newcomers are French, 58% European, 16% came from outside Europe (US and Asia).

Again this year, the exhibition includes a rich program of conferences and roundtable discussions, including a ‘trends observer’ round table, which aims to identify the design direction of packaging – to decipher the launches and highlight future trends – by bringing together an expert panel that includes design professionals, creative packagers, a sociologist and an expert in market research and forecasting. This round table session will run through packaging design trends as illustrated by examples of new products, on Friday October 25th at 10.00am in the conference hall. Pre-registration is required (nmorel@idice.fr– Tel: +33 474 73 16 90). The findings will be presented in displays throughout the show.

This year, after the show, Luxe Pack will publish a free Luxe Pack Essentials guide for all brand representatives attending show. Through its eclectic and selective range of exhibitors, Luxe Pack will make an analysis of the luxury market. Design and trends specialists will share their discoveries during their visit to the exhibition - the new products and technical innovations they have spotted. The guide aims to bring exclusive new light on the underlying trends in the world of creative packaging.

Every year, nearly three quarters of the exhibitors at Luxe Pack unveil new products, which is why a dedicated space is always provided for the Luxe Pack innovation forum. Held in the Atrium, the forum showcases exhibitors’ latest developments and innovative solutions. Here visitors can get a global view of industrial progress and differentiating applications. These exhibitors can invite visitors to attend a short oral presentation, not exceeding 15 to 20 minutes, to unveil their latest developments. These sessions will take place throughout the three-day event in a meeting room located in Atrium.

A new innovative concept would be key to helping a brand stand out in a competitive economy. The innovation forum as a response to the high expectations of luxury brands. It provides a concrete and operative solution for visitors and an exceptional showcase for exhibitors. Product launches announced by exhibitors will be of different types: function, process, material, use ..... Innovations integrating sustainable development constraints will also be presented in a special showroom: Luxe Pack in green, and the prize – the 2013 Luxe Pack in green Award.

On Wednesday 23 and Thursday 24 October, by appointment only, luxury brand owners that are currently facing questions about their packaging can book a free consultation with Anne-Flore Maman Larraufie (Ph.D.), Director of SémioConsult and Professor in Leading Business Schools (ESSEC, HEC, Thunderbird...) on 23 and 34 October. Questions revolving around, for example, the emotional potential or hidden meaning of a brand’s packaging; the reasons why packaging design was a failure; or perhaps how the semiotic (i.e. the analysis of the construction of meaning by and for your customers or consumers) can be useful in communicating strategy brand values through packaging – all these issues can be discussed.

A range of products and materials will be on show and the 400 exhibitors are divided as follows:

Boxes, cases, containers all materials 23%
Cap and closures - all materials, incl. pumps and valves 13%
Raw materials (cardboard, paper, plastic) 11%
Bottles all materials 10%
Finishing decoration 5%
Labels, bags-pouches, ribbons-braid, POS displays, samples, etc., as well as design agencies and consultants. Familiar drinks packaging suppliers include Allied Glass Containers, Bruni Glass, DS Smith Packaging, Fedrigoni, Favini, Leo Luxe, Guala Closures, Metsä Board, SaverGlass, Sleever International and Smurfit Kappa, to name but a few.

More information: www.luxepack.com

10 October 2013 - Felicity Murray The Drinks Report, editor