Amcor Flexibles Mareuil sur Ay has announced a new service called MyCoiffe that enables its Champagne and sparking wine customers to personalise their overcaps, yet still ensure they are available in less than two weeks.
The MyCoiffe product configurator is presented electronically on a pad. Wineries can use the configurator to create their personalised overcaps by choosing from a range of different models and options, including: colour choice, personalised text, typeface, and refining with ink embossing. Artwork is approved immediately on-line and the customer service department says it will contact the customer within 24 hours.
The closure manufacturer states it is pre-empting customer’s needs for exclusivity and quick turnaround with a service that “redefines speed”. MyCoiffe will be demonstrated for the first time at the Viteff trade fair in Epernay this week on stand HBDE116.
Amcor Flexibles Capsules, part of the Amcor Flexibles Europe & Americas business group, is a market leader specialising in the design and manufacture of overcaps and screw caps for wine, sparkling wine and spirits. The company has plants in France, Canada, US and Chile.
14 October 2013 - Felicity Murray The Drinks Report, editor