Belvedere pack loses weight for travel retail

Cosfibel Premium will show at Luxe Pack in Monaco (October 23-25) how its Ultralight cartonboard has been used to create a stylish and eco-friendly coffret for Belvedere vodka’s latest travel retail offer.

Belvedere vodka’s travel-retail coffret is comprised of two elements: band and sleeve. Both are made from Cosfibel Premium’s Ultralight cartonboard. When open, the coffret gives ample visibility to its contents, showcasing the frosted glass bottle. The strong visual impact is accentuated by the mirror effect created by the foil that lines the inside of the band, giving the bottle ever better stand out. The minimalist design features a single decorative touch — the white logo printed on paper in the brand’s signature colour.

Cosfibel Premium says its patented solution combines luxury and ecological packaging: Ultralight is a cardboard coffret that is both thick and surprisingly light.

The Belvedere pack is lightweight, protective and with a streamlined design, thick walls and sharp edges giving it a premium look and feel. Plus, being made from just one paper-based material, it is easily recyclable.

Ultralight has also been selected for the packaging of other luxury brands including Moët & Chandon, Jack Daniel’s, Johnnie Walker and a Swiss skincare brand Valmont.

23 October 2013 - Felicity Murray The Drinks Report, editor