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Skyy expands Infusions range of flavours

Campari America has introduced Skyy Infusions Vanilla Bean and Georgia Peach to its Skyy range of premium flavoured vodkas.

According to Nielsen, peach is the third most popular vodka flavour in the US growing by 37%. “Vanilla and peach are both flavours that have been explored by the beverage industry for years, but most times they come across tasting artificial or cloying,” says Kathleen Schuart, senior marketing director, Skyy Vodka. “By utilising our proprietary infusions process – actually infusing vodka with vanilla bean and Georgia peach – Skyy is able to capture the true essence of these beloved flavours, which in turn elevates the entire cocktail experience.”

Skyy Infusions Vanilla Bean and Georgia Peach join the brand’s existing line of premium flavors, which includes Moscato Grape, Wild Strawberry, Coconut, Dragon Fruit, Blood Orange, Pineapple, Ginger Cherry, Grape, Citrus, Raspberry and Passion Fruit. 

Skyy Vodka was launched in 1992 and with the development of Skyy Infusions, first released in 2008, Skyy Vodka has “charted a new course for flavoured vodkas by creating products that cater to the current consumer trend toward natural, infused products that elevate the taste experience and have quickly become a centerpiece of classic and contemporary cocktailing,” adds Schuart. 

Skyy Infusions Vanilla Bean and Georgia Peach will be available in 50ml (US$1.99), 75cl (US$18.49), 1litre (US$23.49) and 1.75litre (US$26.99).  SKYY Infusions Georgia Peach will also be available in 37.5cl (US$10.49).

16 December 2013 - Felicity Murray The Drinks Report, editor