Hi-Spirits to distribute Tito's vodka in UK

Tito’s Handmade Vodka will be available in the UK from this month when Hi-Spirits begins distribution of the brand in both the on- and off-trade.

The Texas based company is one of the fastest growing micro distilleries in the US. The handcrafted 100% corn spirit earned a Double Gold Medal at the San Francisco World Spirits Competition and it was awarded a score of 95 by Wine Enthusiast for its purity and clean taste.

The brand has seen strong sales growth in the US, driven mainly by word-of-mouth recommendations from consumers who enjoy the smooth flavour of the six time distilled spirit. It also raised its profile significantly in May 2013 when Tito's became the exclusive vodka brand served on all United Airlines flights worldwide.

“We are extremely excited to begin selling Tito’s Handmade Vodka in the UK. As a frequent visitor, I am also looking forward to the experience of enjoying a Tito’s cocktail in the UK after all these years! It’s a dynamic market, and we’re proud to partner with Hi-Spirits to expand our distribution there,” said Bert ‘Tito’ Beveridge, founder and master distiller.Dan Bolton, managing director of Hi-Spirits, said: “Tito’s Handmade Vodka is an excellent fit with our existing portfolio of brands, offering a high quality spirit at an accessible price point. The entrepreneurial approach of Fifth Generation in the US is also an ideal match with our own approach to brand marketing and development.”

Tito’s Handmade Vodka has an ABV of 40%, with a UK Suggested RSP of £29.99 for a 70cl bottle.

6 January 2014 - Felicity Murray The Drinks Report, editor