Vodka from milk enters US in themed bottle

Milk Money Vodka, a new premium imported vodka from New Zealand distilled from milk sugars is entering the US spirits market through Leche Spirits in Roswell, New Mexico.

Saxco International, a global packaging specialists for the wine, spirits, beer and food industries has created packaging for the new brand that not only has eye-catching shelf appeal but carries through with the milk related theme.

Jimmy Owens, new product representative for Saxco worked with the brand’s design and management team, to source a 750 ml bottle that possessed the required attributes the project demanded. He found a tear dropped shaped bottle manufactured by Vetreria Etrusca, an Italian supplier, that had a true resemblance to a classic old time milk bottle.

To create the black and white decorative design image with the appearance of a Holstein cow, Saxco called upon Serigraphie Richford, of Montreal, Canada, to screen print the black and white Holstein design on both the front and back of the bottle.

To complete the authentic look of an old-time milk bottle, Saxco sourced and supplied a metal hinged swing top closure with a white plastic cap from a trusted Asian supply source. It brought in Rock-Tenn, of Montreal, Canada to design and produce the six-bottle white shipping cartons with a black imprint to carry out the Holstein cow image.

According to Ellis Visser, president of Leche Spirits: “Milk Money Vodka is extremely smooth, full bodied and possesses a light sweet finish. We’re hoping it will appeal to a wide range of individuals who enjoy a premium vodka, however, we will focus heavily on females within the agricultural community, ages, 21 to 45 years.”

Milk Money Vodka is 40% abv / 80% proof , twice distilled and gluten free. Following its introduction in New Mexico and Colorado, it will be rolled out to vodka enthusiasts in other mid-western states, including Wisconsin, Nebraska and Minnesota.  The retail price for the 75cl bottle is US$19.99.

Saxco International provides a range of packaging products and services with consultation from design to development. Saxco is headquartered in suburban Philadelphia, Pennsylvania, with offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, Fairfield and Napa, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England and Qingdao, China.  www.saxco.com.

10 January 2014 - Felicity Murray The Drinks Report, editor