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Unique Mexican craft beers reach UK

Importer Pierhead is adding a Mexican craft beer range called ‘Day of the Dead’ to its world beer offer in the UK.

Brewed in Tecate by Cerveceria Mexicana, Mexico’s third largest brewery, the six strong range, which includes a porter, an IPA and pale ale, is a departure from established Mexican brewing that traditionally focuses on light lagers.

The range not only celebrates the world renowned Day of the Dead annual ceremony but also draws its packaging design from the Aztecs that used to populate the Tecate region.  The labels, all created by local Mexican artists, have dramatic stand out in the chiller and it is expected that they will appeal to Mexican and Spanish venues catering for party and celebration nights, as well as those wanting to offer a uniquely authentic option.

Says Samantha Johnson Pierhead imported beers manager: “With the huge increase in popularity of Mexican food and consumers continuing to look for authentic imports that offer something different, this range ticks all the boxes.  The colourful images on the packaging and the range of beer styles together with the quality and taste of the beer makes it a winner for grocers that want to offer something very different to their customers”.

The range

Death Rides is a pale blonde ale which is a very clear golden coloured beer with an abv of 5.3%.

Hefeweizen pours cloudy and light orange under a weak white head. 5%abv

Queen of the Night pale ale is 4.8%abv, this pours light amber and crystal clear in the glass under a just off-white head.

Death Becomes You amber ale is comprised of a mix of 2-row, chocolate and caramel malts and just a touch of Perle, Cascade and Magnum hops. This is a copper coloured beer with an off-white head. 5.5%abv.

Hop on or Die IPA at 6.8%abv is more robust in aroma and flavour. Pouring amber-orange in the glass.

Don’t Pay the Ferryman a Porter that pours dark brown with red highlights. 4.6%abv.

Coopers Pale Ale goes in to Tesco

Pierhead stocks a large range of award winning imported beer including Canadian Moosehead, Cuban Palma Cristal and the famous Australian Coopers Brewery beers. Coopers Pale Ale is to be listed in Tesco next month.












15 January 2014 - Felicity Murray The Drinks Report, editor