James Fowler joins Hi-Spirits sales team

James Fowler has joined Hi-Spirits as national account director for the on-trade.  Having previously worked with Proximo Spirits UK, Chase Distillery and First Drinks, in his new role Fowler will oversee the on-going development of Hi-Spirits’ business with multiple pub and bar operators.

Matt Baker is also joining the team as field sales manager, commencing this month. He previously held roles with Britvic and Bacardi-Brown Forman.

Dan Bolton, managing director of Hi-Spirits, said: “James and Matt are strengthening our sales team at an exciting time for the business. Alongside the continued growth of our established brands, including Antica Sambuca, Buffalo Trace Bourbon and Fireball, recent high profile additions to the portfolio mean our customer base is wider than ever.”

During 2013 Hi-Spirits took over distribution of the Blavod spirits portfolio, and the company has also recently launched innovative RTD Manzana Loca, a cider blended with tequila and lime flavour.

Bolton added: “Our portfolio is more diverse than ever, and is expanding further from the start of 2014. Working alongside our existing sales team, the experience of the industry James and Matt bring to Hi-Spirits will be very important to the next stage of our growth.”    

20 January 2014 - Felicity Murray The Drinks Report, editor