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Martell Millesimes 1971 is Asia TR exclusive

The Martell Cognac house is introducing a limited edition rare cognac – Martell Millésimes 1971 – exclusively to Asia travel retail.

Created by Martell’s Cellar Master Benoît Fil, the Martell Millésimes Collection, which started with the vintage 1968, is a celebration of the House’s heritage and expertise since its creation in 1715 by Jean Martell. Each limited edition is a blend of the most outstanding and rarest vintage eaux-de-vie selected from Martell’s cellars.

Martell Millésimes 1971 will be available with an RSP of US$838 at the Martell Boutique at Kuala Lumpur International Airport and the Martell brand spaces in Hong Kong International Airport, Singapore downtown Galleria store ‘T-Galleria’, Bangkok downtown store ‘King Power Srivaree Complex’ and Ever Rich Taiwan Neihu Downtown Duty Free Shop. From April 2014, the availability of the limited edition will also be extended across Malaysia, Hong Kong, Singapore, Taiwan, and China.

In-store luxury oak wood displays have been created to bring to life the limited edition while increasing its visibility. Travellers will also be invited to take part in an exclusive olfactory experience allowing them to use their senses and discover the three main aromas present in the expression.

Charles-Armand de Belenet, global marketing director for Martell comments: “Martell Millésimes 1971 is an incredible limited edition which perfectly embodies Martell’s long-standing expertise. Made using three vintage eaux-de-vie chosen for their exceptional character from the most prestigious crus, this cognac perfectly highlights Martell’s outstanding quality. We are proud to present such an attractive offer to travellers and we are confident that it will strengthen our unique position in Asia Travel Retail while creating excitement amongst cognac connoisseurs.”


20 January 2014 - Felicity Murray The Drinks Report, editor