Wine bottles take on a new dimension

Special three-dimensional labels sourced by TricorBraun WinePak have provided a new perspective for Okanagan Villa Estate Winery’s Vibrant Vine wine.

In the retail environment, 3-D glasses are fastened to the display coolers’ glass doors in front of the winery’s bottles. Shoppers simply look through the lenses and the wine bottle labels transform to a three dimensional appearance.

The 3-D experience is amplified in the winery’s tasting room where guests receive 3-D glasses and are exposed to an assortment of three dimensional artwork, displays and visitor souvenirs.

Members of Trip Advisor, the world’s largest travel site, voted Okanagan Villa Estate Winery and the Vibrant Vine Tasting Room the best winery experience in British Columbia.

Varieties of wine sporting the new labels are: Pinot Gris, Riesling, Chardonnay, Sauvignon Blanc, and Gewurztraminer. The winery’s most popular seller is a blend of all the grapes produced on the estate. By happenstance a handful of the 3-D labels, all of which are put on by hand, were applied upside-down to the bottles containing the blend. The bottles with the inverted labels had a look that appealed to the winery’s owner, Wyn Lewis, who named the blend OOPS! and is marketing the bottles with upside down labels.

The 75cl tall hock bottles, also provided by TricorBraun WinePak, are antique green with flat bottom finishes and use Stelvin closures.

The Vintage Vine labels were designed by Phil Lewis, a Colorado-based commercial artist.

TricorBraunWinePak, with annual sales in excess of US$120 million, is North America’s largest supplier of wine packaging. The firm has offices in Northern and Southern California, Oregon, Washington and British ColumbiaThe company’s facilities include a US$2 million repacking system that automatically transfers wine bottles from eight-foot high stacks of pallets to individual wineries’ custom, 12-bottle cartons. It also offers an online store, WinePakDirect.com that serves small wineries and large wineries with exclusive, limited case bottlings. TricorBraun WinePak is part of TricorBraun, one of North America’s largest providers of bottles, jars, and other rigid packaging components.

22 January 2014 - Felicity Murray The Drinks Report, editor