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Kunis stars in first global ads for Jim Beam

Actress Mila Kunis is joining the Jim Beam family as a global partner and spokesperson and will play a leading role in Jim Beam’s new Make History multi-media brand campaign.

This first global marketing campaign for the American brand founded in 1795 will reach more than 100 markets worldwide.

The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the US, Australia and Germany.

“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc.

“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”

The Make History campaign will premiere three new television commercials featuring Kunis in the US in mid-February and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam’s website,

“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and craftsmanship of “America’s native spirit”.

Jim Beam’s TV advertising campaign was created by FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).

In the US, the ads, which feature Jim Beam’s full portfolio of brands, will appear across multiple media properties, including Turner Sports/BleacherReport, NBA telecasts, FXX, Spike, History Channel, AMC, Food Network and ESPN networks. In the UK, the ads will appear across multiple media properties, including ITV, Channel 4 and Sky, as well as in media properties across the globe

Pictured: Mila Kunis with Master Distiller, Fred Noe

4 February 2014 - Felicity Murray The Drinks Report, editor