Leo Luxe to showcase champagne ice boxes

Leo Luxe will sponsor the VIP lounge and Happy Hour networking event at Packaging Innovations NEC, (Birmingham, 26 & 27th February 2014) In addition, the company will showcase new folding rigid boxes among its latest luxury packaging designs on stand F51.

This year the Happy Hour networking event will feature Leo Luxe branded champagne ice boxes based on the Leo Luxe concept package, The Premier. This is a rectangular rigid box and lid designed as an elegant package for champagne, case wrapped on the outside and with a heat sealed poly-bag lining on the inside, this inventive concept has a second use as an ice bucket.

Cuan O’Callaghan, Leo Luxe, comments, “Leo Luxe is excited to start 2014 with such a bustling event. We have found that brands value packaging with a secondary use to reduce waste and give the consumer a reusable object, so it is great to have examples of this on display at the Happy Hour networking event. We will also be showcasing our extended portfolio of luxury packages that offer innovative, creative and sustainable opportunities for the luxury packaging industry and that bring new sensory, visual, and interactive experiences to the consumer.”

Leo Luxe will also display other luxury concepts and branded packaging that transform the look and feel of paper to resemble textures such as the skin of an orange and leather. Other concepts feature 100% ecological materials in the Leo Luxe EcoChic packaging range. These techniques enable customers to interact and learn more about the product at retail, giving them a tangible experience and creating emotional user experiences with brands.

4 February 2014 - Felicity Murray The Drinks Report, editor