Bud Light takes on a cool new twist

The Bud Light ‘Cool Twist’ reclosable bottle has been manufactured using Alcoa’s aluminum bottle sheet technology under license from Anheuser-Busch.

Alcoa provided product support to the Anheuser-Busch innovations team, from package design through the launch of the new bottle. “Using our innovation, technology and full product support, Alcoa partners with customers to help them bring differentiated products to the market,” says Andrey Donets, president of Alcoa Global Packaging.

“We partnered with Alcoa to leverage their insights and skill to develop a package that combined both form and function, and we achieved that with the ‘Cool Twist’ bottle,” said Pat McGauley, vice president, innovations, Anheuser-Busch. “Not only does the ‘Cool Twist’ bottle have a sleek, innovative design, but it feels colder.”

Alcoa’s Global Packaging group offers a suite of proprietary packaging technologies, allowing beer and beverage companies to bring their brands’ to life in unique ways. These innovations can enhance brands and result in cost-effective and efficient manufacturing solutions that are fully compatible with existing production lines. The company says. “Alcoa’s proven history of packaging innovation spans from the introduction of the first pop-top tab on an aluminum can to this unique new aluminum bottle for Bud Light,” says Dr Raymond Kilmer, Alcoa executive VP and chief technology officer.

To view Bud Light’s ad for the new Cool Twist reclosable aluminum bottle, click here

24 February 2014 - Felicity Murray The Drinks Report, editor