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Belvedere vodka lights up with Silver Sabre

The Belvedere Silver Sabre is a extra large silver metallic finished bottle with an LED illuminator in the base. The branding elements have been laser cut on the bottle – a new decoration technique for the wine and spirits sector.  

The 175cl illuminated bottle was unveiled at the Warner Music Group and Belvedere BRITS after party last week, where the artists in attendance were gifted with personalised bottles.

The Silver Sabre, which follows on from Belevere's success with the Night Sabre  launched in 2012, will be available in select UK night clubs from today.

Nick Ambridge, senior brand manager Belvedere Vodka, said: “The new Silver Sabre demonstrates Belvedere’s continuing commitment to innovation within the luxury vodka category, while staying true to its heritage and quality.

“The Silver Sabre is the next step in LED bottle technology and the effect is stunning. We think the new illuminated large format bottle will be a very exciting proposition for on trade customers and another great way to generate sales.”


24 February 2014 - Felicity Murray The Drinks Report, editor