Jim Beam small batch bourbon reaches the UK

Maxxium UK is expanding the Jim Beam bourbon portfolio with the UK launch of Jim Beam Signature Craft 12-Year. An ultra-premium expression crafted by 7th generation Beam master distiller Fred Noe,

Each bottle bears James B Beam’s signature, a tradition that has been in place since the repeal of Prohibition in the US as a seal of a bourbon’s authenticity.

Jim Beam Signature Craft 12-Year 43%ABV, which received a Gold Medal in the Whiskey USA category of the IWSC awards in 2013, is aimed at whiskey enthusiasts who enjoy trying something different and want a premium product ideal for sipping neat or on the rocks. It is deep rich amber in colour and full bodied, with sweet vanilla notes and rich and robust oak flavours. It is now available in the UK initially to selected premium on-trade accounts.

Maxxium UK’s marketing controller for imported whiskey, Eileen Livingston says: “It’s an exciting time to be introducing this ultra-premium bourbon in the UK. Interest in the category is at an all-time high and this launch allows our consumers to explore a small batch bourbon created by a brand they love and trust. This handcrafted bourbon brings something new to the world of small batch bourbons and showcases Jim Beam’s signature production process.”

24 February 2014 - Felicity Murray The Drinks Report, editor