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Booker's celebrates 25yrs with exclusive batch

Booker’s Bourbon celebrates 25 years with a limited edition release in honour of Booker’s namesake and sixth generation Beam master distiller, Booker Noe, with Batch No. 2014-1.

To mark this occasion in bourbon history, Booker’s son, Beam family’s seventh generation master distiller and 2013 Bourbon Hall of Fame Inductee, Fred Noe, and Booker’s grandson, Freddie Noe, selected barrels that were aged longer than any Booker’s Bourbon batch to-date - ensuring an exceptional, one-of-a-kind flavour to honour Booker and his legacy. The barrels were among the last that Booker laid down in the rack house before he passed away.

“One of Dad’s last requests for me was to take care of his Booker’s, and we plan to do just that by sharing it with you all, which I know he would have done himself,” said Fred Noe. “This will be a special bottling for our loyal fans of Booker’s - they have never ever had one that is going to taste like this particular batch.” 

With a robust vanilla nose and wide range of flavours - from oak tannin to mocha notes - this exclusive and extremely limited batch has a deep taste with a smooth finish. Bourbon Batch No. 2014-1 is taken from the centre-cut of Booker’s favourite rack house, bottled at its natural proof, uncut, unfiltered and extra aged to bring out the true flavour profile.  

Available in select markets now and nationally in early March at a RRP of US$99.99 for a 75cl bottle, Booker’s Bourbon Batch No. 2014-1 is 121-130% proof, aged 9-11 years and comes inside a commemorative wooden case. LKP Design Associates designed the packaging for the special release, which depicts Booker in his favorite rocking chair.

24 February 2014 - Felicity Murray The Drinks Report, editor