Fish Hoek wines have new bespoke bottle

Fish Hoek 100% single varietal South African wines have been given a fresh new look for 2014.

The changes include a refined and elegant fish motif de-bossed on the glass bottle – claimed to be the first of its kind in the UK wine market – new colour coded capsules and attractive colour combinations.  The new design retains the ethos of the original design and complements the distinctive Fish Hoek brand persona. All the Fish Hoek bottles are produced in South Africa by Consol Glass.

As an award-winning wine range, Fish Hoek continues to perform strongly in the UK with 61% growth across the multiples. Amy White, marketing controller at Accolade Wines explains: “The new look for Fish Hoek is a blend between modern and classic design with a truly ground breaking innovative new bottle. As the brand owner for Fish Hoek, our focus is not just limited to making excellent quality wines, it is also our role to create a stand out, sophisticated brand that appeals to our core consumers. We know consumers associate well-executed design with iconic brands and this is integral to Fish Hoek’s identity.”

The new packaging for Fish Hoek wines have just begun to arrive in UK stores.

Current Fish Hoek wines in the UK:

· Shiraz 2013, Morrisons & Waitrose £7.99 (Bronze medal, IWSC 2013)

· Sauvignon Blanc 2013, Morrisons & Waitrose £7.99 (Silver medal, IWSC 2013)

UK Stockists: Waitrose, Morrisons and Matthew Clark

Additional wines in the range:

·  Merlot 2013(Silver medal, IWSC 2013)

·  Pinotage 2013 (Silver medal, IWSC 2013)

·  Chenin Blanc 2013 (Silver medal, IWSC 2013)

·  Rose 2013 (Silver medal, IWSC 2013)

In 2013 Fish Hoek achieved five silver medals and one bronze for its 2012 vintages at the International Wine & Spirit Competition.

Since its introduction to the UK in 2007, Fish Hoek has carved out a niche identity in the UK market for creating elegant, single varietal wines from South Africa. Using only the highest quality vineyards in the Swartland/Western Cape region of South Africa,

10 March 2014 - Felicity Murray The Drinks Report, editor