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Campo Viejo unveils ‘Streets of Spain’ bottle

Campo Viejo Rioja brand is releasing its first limited edition bottle, housing flagship wine Campo Viejo Reserva 2008. The bottle is being officially unveiled at the Wines from Spain trade fair in London today, March 20.

The 2008 label is the first limited edition release from the Campo Viejo Reserva Art Series and has been created by two of the world’s leading urban artists, Okuda and Remed, who featured at last year’s Streets of Spain festival organised by Campo Viejo in London.

The bottle will be available across the UK off-trade from April with an RRP of £11.69.

To create the eye-catching, contemporary design for the new label, the artists worked closely with Campo Viejo’s winemakers, drawing inspiration from the winemaking process and the surrounding Riojan landscape. The limited edition bottle has a colour palette evoking the intense ruby red of the wine and the orange of the original Campo Viejo Reserva label. The angular shapes help to create a vibrant design that conveys the expressiveness of Campo Viejo wines while providing strong stand-out on shelf.

The brand will again team up with Okuda and Remed to bring the vibrant colours of Spain to London from May 2-5 at London’s Southbank. Following the success of last year’s event, which had 160,000 visitors across four days, this year’s festival will be a bigger, more vivid exploration of the expressiveness associated with Campo Viejo.

Lucy Bearman, head of marketing at Pernod Ricard UK, comments: “Campo Viejo’s limited edition bottle is one of many exciting initiatives planned for 2014 that will see the brand truly stand out from the crowd. Our Streets of Spain festival will be bigger and better than last year and ensure that Campo Viejo is front of mind for consumers throughout 2014.”

20 March 2014 - Felicity Murray The Drinks Report, editor