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Thousand dollar mini cognac bottle introduced

Pernod Ricard is introducing a US$1,070 miniature of its rare L’Or de Jean Martell cognac in Asia travel retail. The 20cl bottle is designed to appeal to travellers looking for the ultimate precious gift.

The mini decanter is hand-blown by French house, Cristal de Sèvres and features gold etching. It is presented nestled in a gift box created by French interior architect and designer Eric Gizard. Requiring even greater finesse than its larger counterpart, this miniature edition uses the same technical mastery, deriving from time-honoured skills, but on a much more intricate scale. Each bottle is decorated individually during a complex and time-intensive process consisting of 67 individual procedures by master glassworkers, and subtly alludes to French classicism and precocity. Additionally, a unique fastening system has been put in place to ensure the carafe and its stopper are sealed securely to achieve ultimate perfection. 

L’Or de Jean Martell cognac is made from a blend of over 400 extremely rare eaux-de-vie - including some aged for over 100 years.

The bottle will be available at an RSP of $1,070 at Singapore Changi, Hong Kong International, Kuala Lumpur International, Macau International and airports throughout Taiwan, Thailand, Indonesia, Vietnam, and China.

Marketing manager for Martell at Pernod Ricard Asia Travel Retail, Sandrine Tesniere, enthuses: “The launch of this iconic bottle is bound to cause a stir in Asian Travel Retail as its miniature size will give travellers the opportunity to experience the ultimate cognac. Its convenient size and ornate design make it ideal for gifting and so we’re confident that it will encourage trial of L’Or de Jean Martell.”



3 April 2014 - Felicity Murray The Drinks Report, editor