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Generic pouch pack for wine launched

Smurfit Kappa has created a generic wine design for its 3 litre Pouch-Up for the wine market. This enables players of all sizes to try out this new packaging in small quantities without having to have a customised design.

The double gusset on the bottom and on the top gives a more

cylindrical shape while the attractive design brings a mix of tradition and modernity, suiting all types of wine. This product features the Vitop Original which can be easily filled by all automatic and semi-automatic machines without any need for adjustment.

The new structure of the quadruplex aluminium film ensures high mechanical strength and an excellent barrier to oxygen, guaranteeing perfect quality and long shelf-life of the wine.

This packaging format is lightweight, unbreakable and simple to use. The Vitop Original tap is positioned on the outside of the pouch, which allows the wine to be easily poured.

14 April 2014 - Felicity Murray The Drinks Report, editor