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Grant Neave becomes brand ambassador

Bartender, Grant Neave has been announced as the UK brand ambassador for the William Grant & Sons owned premium triple malt whisky brand, Monkey Shoulder.

In line with further investment and growth plans for the brand, Grant has been appointed to support the Monkey Shoulder team in boosting the whisky’s profile in both the on and off-trade, and to host trade and consumer events in 2014.

Grant’s wealth of on-trade experience spans seven years and has included key bartender positions at Scotland’s Traverse Bar and The Dakota Hotel. Following a spell in Australia at Melbourne’s famous 1806 Bar, Grant returned to the UK to take up his most recent role as the head bartender at Monteith’s, Edinburgh.

Grant will help develop the brand strategy, drive trade and consumer engagement and work alongside Monkey Shoulder’s global brand ambassador, Dean Callan as the face of the Scotch whisky.

22 April 2014 - Felicity Murray The Drinks Report, editor