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The Famous Grouse special edition unveiled

A special edition of The Famous Grouse is set to launch in Asia travel retail – a 16 year-old double matured blended Scotch whisky bottled at 40%abv and presented in bespoke packaging designed in collaboration with artist Vic Lee.

This is the first in a series of collectable Special Edition blends that will be produced annually by The Famous Grouse. It will be available in key airport locations in Asia including Singapore, Kuala Lumpur and Bangkok from the beginning of June as well as in a range of international domestic markets.

The Famous Grouse 16 year old is presented in a signed collector’s pack, designed by artist Vic Lee. An award-winning illustrator and renowned storyteller, his style focuses on the delightful juxtapositions between tradition and modernity. He has created a design that reflects the rich heritage of the brand and which is inspired by the world of the grouse and the natural elements of the whisky-making process.

The liquid is blend of eight different whiskies. “It has been matured twice to ensure a depth of flavour,” explains Gordon Motion, master blender for The Famous Grouse. “The blend is finished in a combination of first fill Spanish sherry casks and first fill American bourbon casks. As a result, its bright burnished gold hue belies a robust flavour – a beautiful blend of spicy nutmeg and cinnamon bark notes with a hint of smooth and silky vanilla.”

Glen Gribbon, director of The Famous Grouse, says: “At The Famous Grouse we know about combining extraordinary elements to produce a unique, high quality blend that’s totally compelling.

“It’s in this vein that we will select a special liquid and collaborate every year to produce a premium expression of The Famous Grouse presented in a unique and collectable pack that is the embodiment of the brand’s personality and values.”

Ryan Hill, regional director Asia Travel Retail for Edrington adds: “The travelling consumer in Asia is drawn by special packaging and limited edition product offers which emanate from trusted global brands, which are rich in heritage and which are stunning on the shelf. The Famous Grouse 16YO Vic Lee special edition ticks all those boxes and, therefore, we anticipate an enthusiastic response in store to this unusual double-matured blend.”

The Famous Grouse 16 year-old Double Matured is priced at RRP US$99.

29 April 2014 - Felicity Murray The Drinks Report, editor