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Croatian beer launches canned collection

Ball Packaging Europe’s new variable printing technology enables Croatian beer brand Ožujsko Pivo, the official sponsor of Croatia’s national football team, to create promotional packs in the lead-in to FIFA’s World Cup championship this June in Brazil.

With the tag line ‘We Came to Leave a Mark’, Ožujsko Pivo used Ball Packaging Europe’s Dynamark technology to create 12 can collectibles featuring the names of key players on the national team. Available individually and as a six-pack, this promotional  pack will be sold in Croatia starting April 29.

The new design combines the characteristic red-and-white checkered pattern of the Croatian flag, coupled with the national football star jerseys, featuring both the names and numbers of key players, such as Mario Mandžukić and Luka Modrić.

“Croatian fans are extremely happy that their team will participate at the World Cup in Brazil,” says Bosko Beban, brand manager at Zagrebačka Pivovara, the brewery producing Ožujsko. “Our red-and-white football cans are adding to the hype, offering Croatian consumers their favourite beer in packaging with high potential to become a collector’s item.”

Customised mass production

Ball has produced a first batch of one million red-and-white aluminium cans for Zagrebačka Pivovara with this customised design. The print technology allows variability in design at normal production speeds and it can be integrated completely into the existing printing process.

With up to up to 24 different monochromatic graphic elements that can be added to a defined vacant area of the basic design, Beban adds: “We chose Dynamark because it combines customisation with high production output. It will help make our World Cup football campaign unique.”

Aluminium cans are completely light-proof and oxygen-tight, protecting the beverage from outside influences. Football fans can take the unbreakable and light-weight can everywhere, enjoying their beer while celebrating their team at home or on-the-go.

12 May 2014 - Felicity Murray The Drinks Report, editor