Ram-sey joins Shorn in Kingsland pen at LWF

Kingsland has added a new wine to its New Zealand brand Shorn, with the addition of a Marlborough Pinot Noir with an RRP of £10.99. Ram-sey is the handsome, older and possibly wiser brother of Shorn the £8.99 Marlborough Sauvignon Blanc, which was launched in 2012.

The wine was officially launched to the trade at the London Wine Fair last week where Kingsland took its largest stand to date. 

Marketing director Neil Anderson said, "Adding a Pinot Noir to the Shorn brand was a natural progression for us. We are investing into the brand with brand extensions; customer-focused marketing and a pro-active national PR campaign."

To celebrate the arrival of the new family member, the packaging and Shorn branding has had a revamp. Both Shorn and Ram-sey now use textured paper stock and pewter foiled shears denoting the brands award wins and further enhancing the quirky yet quality brand messages.   

Manchester-based Kingsland is an independently owned company that has been bottling wine and spirits on the same site in Irlam for 50 years. The company offers contract packing, importing, bottling and storing wine for a wide range of companies.

9 June 2014 - Felicity Murray The Drinks Report, editor