Famous Grouse offers personalised bottles

The Famous Grouse blended Scotch whisky, distributed by Maxxium UK, is inviting consumers to personalise their bottle with their own photograph.

The whisky recently adopted a new brand ethos - Be Part of Something Famous – borne out of the human truth that people ultimately desire to belong to something bigger. Inspiring consumers that Famous Moments Are Worth Sharing, the brand has created a microsite (www.makesomeonefamous.com) where purchasers of any 70cl or 1L bottle can go and add a prized moment or favourite photo, free of charge. This is a significant move for the brand, which, for the first time, will allow their beloved Grouse to be removed from personalised bottles and replaced by moments that are special to their consumer.

Committed to ensuring widespread pick up of the new mechanic, this latest innovation from The Famous Grouse will be supported by a fully integrated campaign. The brand has invested in national press and digital advertising, as well as large-scale activation in multiple retailers.

On top of the brand’s new personalisation mechanic they have also unveiled a new 70cl limited edition gift pack for Father’s Day. The design of the gift carton celebrates the characteristics consumers think fathers are famous for, including The Famous Cyclist, The Famous Moustache and The Famous Bowler. The limited edition gift packs are now available in all major supermarkets with bottles that can also be personalised by visiting the website.

11 June 2014 - Felicity Murray The Drinks Report, editor