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Ville Soleil rosé is now available in pouches

Vignerons Catalans has launched its rosé wine Ville Soleil in a 1.5L Smurfit Kappa Pouch-Up package.

A key player in the Roussillon vineyard landscape, Vignerons Catalans continues its innovative strategy by offering wine in a flexible pouch.

Already marketed in a bottle and bag-in-box packaging, Villa Soleil is an ideal wine to be consumed in the summer months. With fresh and fruity aromas this rosé reveals very pleasant notes of red fruits such as raspberry and redcurrant, and it makes an excellent aperitif.

Because this type of packaging is light, unbreakable and easy-to-use, it is perfectly suited to this type of wine and outdoor event consumption. The Vitop Original tap on the Pouch-Up pack allows the wine to be easily poured, while the film structure and the Vitop compact tap provide a high oxygen barrier, keeping the wine fresh for longer.

Villa Soleil is the first Pouch-Up to be filled with the new rotative technology available in Vinobag.

16 June 2014 - Felicity Murray The Drinks Report, editor