Chandon Summer limited edition creates waves

Building on the success of the past two years, ButterflyCannon was again recruited to develop the limited edition packaging for the Chandon Summer programme, #ChandonSummer.

The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (US) brand team to adapt their thinking slightly and aim for the 2014 limited edition to be American Summer inspired with an internationally relevant feel.

Morgan Robbat, brand director of Chandon, says: “Our aim with the summer limited edition is to reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments. ButterflyCannon, are our go to agency for packaging design that captures superbly both the essence of the brand and the essence of the occasion, year on year they have produced designs that inspire engaging off pack opportunities during this key selling period.”

Jon Davies, creative director and founder of ButterflyCannon comments: “We are very proud of the continuing work we are doing with Chandon, the Summer brief is always an exciting and inspiring opportunity; the local yet international bent of this year’s brief added a new layer to the design work and allowed us to think more broadly about how the Chandon consumer experiences summer from a global perspective. The resulting design perfectly balances the unpretentiously chic and vibrant brand personality with an element of summer style and play, the iconography is routed in a summer truth the world over.”

The new bottles, 750ml and 187ml will be available until September 1.

16 June 2014 - Felicity Murray The Drinks Report, editor