Glayva debuts a new look this summer

Whyte & Mackay has re-designed the bottle for its whisky liqueur Glayva to increase brand awareness, on shelf prominence and to convey the variety of flavours that give the drink its unique taste.

The new bottle, designed by Threebrand and manufactured by Allied Glass, has been embossed to illustrate the intricate combination of flavours that blend together to form the rich honeyed spirit. In addition, the label has been refreshed to give it a contemporary feel and the closure now reflects Glayva’s suggested serve, which is neat either chilled or over ice. With an easier understanding of how best to enjoy Glayva (35%abv), consumers are better placed to make an informed decision when browsing the category.

The new packaging signals the beginning of an exciting year for the brand with planned UK wide sampling activity set to take place in the autumn, an engaging social media strategy and a national media tie up that will heighten consumer’s awareness of Glayva.

Stephen Watt, UK off-trade sales director at Whyte and Mackay says: “As the original honeyed whisky, Glayva is perfectly positioned to lead the way amongst the emerging flavoured whisky category. We are confident that the new packaging will help further encourage consumers into the category by helping them best understand to enjoy Glayva.”

Pictured above: on the left is the original bottle and on the right the new design featuring enhanced embossing

3 July 2014 - Felicity Murray The Drinks Report, editor